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Evolved Mommy | May 5, 2015

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What I haven't been saying - Evolved Mommy

What I haven’t been saying
Stephanie McCratic

Last August I took a leap of faith and left Acumen to join a venture capital firm as a member of their business accelerator team. The idea was that I would use my skills and what I had learned on the rocket ship that was and is Country Outfitter to help the companies they funded plus direct clients grow their businesses.

What I didn’t expect and never could’ve ever in my wildest dreams (okay… maybe somewhere in the back of my head I had this whole thing cooked up… but I never thought it would really happen) is that May 8th I would close on seed funding for my own start up.

And now… I’m a CEO.

Do I look any different?

I feel like Sam in Sixteen Candles when she wakes up on her 16th birthday… and doesn’t look any different.

The things I know are different, though. I know what pro formas are, what operating agreements are… I know that I have to make fast decision. I know that I have a powerhouse of experience in my corner. I know that I am absolutely passionate about setting up an empowering culture and a business that is based on mutually beneficial relationships both with my employees, and with our clients.

I know, now more than ever, that it’s the people (inside and outside a business) that make it awesome.

This is the first I’ve mentioned this news on my blog, not because it was a secret, but because I didn’t know how to start. Somehow all of this feels bigger than me. There is an absolute lack of women who are talking about venture capital, especially in Arkansas. I personally know only two women who are startup CEOs. I know OF others, but I don’t personally know them.

I want so badly to help every one of you who has a dream achieve it without necessarily having to bootstrap it or get a small business loan. Venture capital firms are no joke. There’s a lot to it, but my process has been a beautiful one so far, and I hope to bring you along on this journey if you’d like to come.

This week I launch one of my first official campaigns as acorn: an influence company. Johnson & Johnson wants to help Walmart support Children’s Miracle Network through the month of June by promoting the use of their Donate a Photo app.

More about the Johnson & Johnson campaign

If you’d like to help, download the app, then take a picture and select Children’s Miracle Network as your charity. For every photo you take and share through the app, Johnson & Johnson will make a donation.

Johnson & Johnson Donate a photo

Walmart is a huge supporter of Children’s Miracle Network Hospitals and has been for the past 25 years. June is their big fundraising push, and I’d love to hit this one out of the park for Johnson & Johnson, Walmart & Children’s Miracle Network.

Officially, my role is to activate targeted bloggers and social media influencers to promote the app.

This post isn’t part of that campaign.

Help a sister out

My purpose in this very second is to say… Hey! Guess what?! I’m super excited, and a little nervous about what’s happening in my life. Oh… and by the way if you could help a sister out that’d be great. ;)

That’s enough for now. Please go check out my business and stay tuned for my updates.

Stephanie McCratic, CEO (<—— WHAT???!!!)

In case you’re wondering, the picture up top is my official co-working space that I share with my 4-year-old while my offices are under construction. The lease has been signed, but for the next month I’ll be packing up my existing office and working a lot from home / coffee shops / New Road Ventures and anywhere that I can find a flat surface near an outlet.


  1. Congratulations on your accomplishments! You have my respect for taking the steps you have taken and your approach to tackling your clients’ problems. I’m really interested to see where you go from here.

  2. SO proud of you! This is just the most exciting thing! I applaud you and your leap!

  3. Sara Beck

    Fantastic! Too many thoughts to type…we should do lunch!

    • Love to Sara. I bet you can tell me a few things from your experience so far.

  4. GET IT GIRL. I’m now a small business owner myself and it was a huge leap that wasn’t easy to make for me. I couldn’t imagine seeking out VC right now. Us lady-preneurs need to stick together.

  5. WOW! What exciting news!! Congrats!

  6. Congrats on your new venture Stephanie.

  7. Precious

    Congrats Stephanie! That is awesome!

    • Precious,
      We are waaaaaaay overdue for some quality time. Seriously. Why haven’t you been in my life in the last couple months. No bueno. Lunch?

  8. Congratulations, Stephanie! I just downloaded the app.

  9. OH MY GOODNESS!!!! Stephanie, this is SO exciting – congratulations! I can’t imagine anyone else better equipped to do what you’re doing. Downloading the app now!

  10. Wow!!! Congratulations, Stephanie!!! That is incredible news and very well-deserved. I’ll go download the app now.

    • And I have no idea why I have such a strange photo ?!? Hmmm

      • Ha! Are you talking about the little robot? It was some weird MailChimp social comments thing. I just never bothered to fix it, until now. Thanks for the reminder. WordPress is not my spiritual gift, but I sure can hack my way around.

  11. Congrats! This is awesome news. I know you are excited.

  12. So impressive. You’re a role model for all of us. Can’t wait to follow your journey!

    • If you buy a VW van and start wearing tie-dye it’ll be just like following the Grateful Dead. But without the pot. And the music. Okay – it’ll be nothing like that, but I’m so stinking lucky to have you in my corner. Still… it’d be cool if you got a VW van.

  13. This is super exciting! So happy for you!

  14. Oh my goodness! To think, I knew you back when you were a mommy blogger feeling torn about even considering taking a job. ;-)

    Very impressed and proud of you!

    • It’s been crazy exciting over these past few years, Sally! Thanks for always being so supportive.

  15. Stephanie!! Congrats! I can’t think of anyone else in the whole wide world who can make their own venture soar! A thousand times: congrats!! Very proud to know you, my friend! XO

  16. Ginger Turner

    Congratulations! I am not surprised that you are now the pilot of your own rocket ship! What wonderful things you will accomplish and what a great role model for your daughter as well as women everywhere!

  17. diningwithdebbie

    So excited for you on this new adventure:)

  18. April

    I’m so super proud of you!

    • Thanks! Ps I see what time you posted this. Hopefully, you got at least some sleep. ;)

  19. So happy for you. Thanks for always helping me. CEO behind your name is natural.

  20. Awesome stuff! I’m glad the cats finally out of the bag and can’t wait to see how much you absolutely crush it!

  21. Faiqa

    This is great news! Very excited for you & congratulations!

  22. peterhorton

    This is really really cool. Very happy for you.

  23. Alicia underwood

    I am so happy for you!

  24. Awesome news! Congratulations

  25. Christina

    So very excited for you Stephanie! I know you are gonna rock not just NWA, but the world! Remember us little people when you are famous and writing cool books :)

    • Ha! You know how to make a girl feel special. Now I know I can count on at least one book sale someday.

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