How to Create a Media Kit for Your Blog - Evolved Mommy
Recently it I learned that a local business a close friend of mine works for was paying $75/month in advertising to a blog with literally no traffic (a Google PageRank of 0) simply because the blogger asked, which reminded me that I have been throwing away money since relaunching my site over a month ago.
Believe it or not businesses want to advertise on your blog even if your blog doesn’t have huge traffic number. You may only have 1,500 visitors per month, but are they loyal or are they specific to a topic? Guess what? You have a market.
One of the most common questions I am asked by other bloggers is, “How do you make money blogging?”
Sponsorships and local ads (WINNER WINNER CHICKEN DINNER)
We all know a business owner or decision maker here and there. The key is this: you have to be willing to ask. Use your network. Let people know that advertising is an option on your blog.
How do you let them know? Well, the most obvious way is telling them, but then there will be questions (if they have half a clue what they are doing) about your traffic and rates and PageRank and such, which means you need a media kit.
Lela Davidson has a great example under the Bio tab on her After the Bubbly blog. You can even download the PDF and use it as a template. I’m sure Lela won’t mind.
Great media kit example by Lela Davidson
There are some vital bits of information you should include in your blog media kit or one pager.
Elevator Pitch (please don’t call it this):
What is your blog about? Why is it different?
Consider including reviews, services, awards and other credits.
Topics you specialize in
Blog conferences you’ve attended or at which you have spoken
Past sponsorships and partnerships
Anything that demonstrates depth and breadth of blogging experience
Monthly unique visitors
Monthly page views
Domain Authority, Page Authority if you have access to them
Evolved Mommy is about tech and gadgets as the relate to family life. We talk about Apple products like iPads, iPhones and pretty cases for iPads and iPhones. We talk about gadgets for the home like Nest thermostats and Roombas. We talk about nonsense and life in Northwest Arkansas. Whatever.