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Evolved Mommy | September 17, 2019

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New Apple MacBooks have Turbo Boost! Wait. WTF is Turbo Boost? - Evolved Mommy

New Apple MacBooks have Turbo Boost! Wait. WTF is Turbo Boost?

Today was WWDC, which for those of us without pocket protectors stands for Worldwide Developer Conference, and is the event at which Apple announces new products like iPhones, iPads, iPods and MacBooks.

I may not be geek enough to rock the taped up glasses, but I get FREAKING EXCITED on Apple announcement day. Seriously, I had to plan my lunch around WWDC today, and then I was extra cranky when the people I work with didn’t share my enthusiasm for watching live blogs like Engadget and The Verge.




You work for a tech company. I’m the least tech-y person there, yet the only one running back and forth between offices asking, “Did you see the retina display???”

In all fairness, I’m also the most excitable person that works at Acumen Brands.

So here’s the goods:

The MacBook Pro split into two lines today, but the one that’s the real eye-catcher is the one with the retina display.

New MacBook Pro

She’s so skinny and pretty and her skin is so clear. My old, fat, slow, blemished MacBook is jealous.

MacBook Pro with Retina Display:

  • It’s 1/4″ thinner, which makes it nearly as thin as the MacBook air!
  • 8 GB of RAM (with the option of 16) – this is key for those of us who run our machines with a ton of windows open, multiple monitors and a gazillion apps all at once
  • Turbo Boost takes the processor from 2.3 GHz to 3.3 GHz. I have no idea what this means, but it sounds sexy as hell.
  • Retina Display w/ 5 million pixels (3 million more than an HDTV)
  • Reduced glare, yet still has a glossy look
  • It’s pricey at $2,199, but when you think about the ROI (return on investment) of your time it’s totally justifiable b/c it will perform well.

For a great video by Apple click here.

Hands-on demo at WWDC by Engadget.

Recap from

The other announcements today were updates to the MacBook Air, the release of the new Mountain Lion operating system and iOS 6 iPhone updates. Those things are great, but let’s talk more about the new MacBook Pro with Retina Display…

If you’d like to know more about any of those let me know and I’ll do more posts. I just didn’t want to bore y’all to death.