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Evolved Mommy | July 21, 2019

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Northwest Arkansas Bloggers pucker up for the Therapon "Perfect Lip" party - Evolved Mommy

For many women (and a few token men) in Northwest Arkansas blogging has become a big deal. Recently local skincare company Therapon threw an afternoon aoiree for some of the area’s hottest bloggers.

The event was designed around Therapon’s newest addition to the Theraderm line, the Anti-Aging Lip Complex.

The Northwest Arkansas Blogger Meetup sponsors

Bloggers were given swag bags full of not only Therapon products, but also Mrs. Meyers Clean Day products, Piggy Paint, Junk headbands, stationary from Country Outfitter, Oh Baby Food and more. The bags were canvas totes from Blessings Unlimited, and local design firm Moxy Ox gave away three sets of business cards (design + 250 cards) via twitter during the party to three lucky attendees who tweeted: “@MoxyOx – I need new business cards” and included a picture of their existing cards. Jody Dilday won one set thanks to her current handwritten business cards. Just wow, Jody!

The rising popularity of Blogger/Brand events

These kinds of events seem to be a win-win for bloggers and brands because they allow bloggers to get together, keep in touch with one another and have a great time while someone else foots the bill. Brands get exposure, blog posts that build traffic to their sites and social sharing from the bloggers.

Northwest Arkansas has developed an impressive blogger community lately. Some of this is attributable to a few dedicated women who have a passion for building community. Having the Arkansas Women Bloggers Unplugged conference in this region helped foster strong community and introduced a lot of bloggers to their peers. Another important factor has been the surge in local events, which was kicked off by the Northwest Arkansas production of the national Listen To Your Mother show. The show wasn’t a blogger event per se, but nearly every cast member had a blog. Also worth mentioning is our proximity to Walmart. Some bloggers in other parts of the country travel to conferences like BlogHer every year just to meet with brands. Northwest Arkansas bloggers can meet with brands on any given Tuesday (if they can get an appointment).

What kinds of blogger events have you been to? Was it a conference? A coffee shop meetup? A local sponsored party?