Stephanie McCratic | On 12, Apr 2013

Sometimes brands do things that make me fall right in love, which is what Ship My Pants did today. Most of the time attempts to be edgy and funny on the part of brand marketing feels a little like there’s an inside joke the ad team thinks is funny, but no one else really gets. This ad from K-mart, though is just plain funny. And if you find it offensive you really, REALLY need to lighten up.